Branded inventions
A custom product designed and prototyped around your campaign idea.
Work with Matty / Brands & agencies
Let’s make something unnecessary.
Custom inventions, campaign content, and products made with your brand. Designed, built, and filmed by Matty Benedetto in Burlington, Vermont.
15M+
Followers
7B+
Content views
471
Inventions in the archive
40
Brand collaborations
Ways to work together
From an idea to a real invention.
Campaign content
Invention-led video for Reels, TikTok, YouTube, and the occasional TV spot.
Product collaborations
Limited drops and real products co-created with your brand.
Selected work
Unnecessary ideas. Real campaigns.
DoorDash / Branded invention
The Sporty Susan™
Built for March Madness: a snack command center that keeps your eyes on the bracket while the Bracket Bites keep coming.
OpenAI / Campaign content
The studio, redesigned with ChatGPT
Reimagining the studio entrance with ChatGPT, from visualizing the new color to calculating the paint.
In good company
Brands I’ve built with.
More brand collaborations
Audience
A closer look at the audience.
Who’s watching, and where they’re watching from.
78%
Aged 18–44
65/35
Male / Female
67%
Mobile-first
Explore audience details
Age
Top markets
Gender
Male 65%Female 35%
Device
Mobile 66.5%Tablet 15.4%TV 12.4%Computer 5.7%
Have something in mind?
Let’s put your next idea to work.
Tell me about your brand, the idea, and your timeline. We’ll start there.