In the press
Unnecessary.
Newsworthy.
Interviews, profiles, and stories about Matty Benedetto and the inventions that solve problems that don’t exist.
Press inquiries14 Stories & featuresNewest first
- Read article
Unnecessary Inventions Founder Matty Benedetto’s Studio
“I think this is what I was made to do.”
Read articleThe Man Who Has Created 100+ Pointless Inventions
“None of this would've happened if I didn't just put it out there. Just start something and share it with the world.”
Watch featureThe Master of Unnecessary Inventions
“Matty Benedetto is the master of unnecessary inventions.”
Read articleMatty Benedetto, Founder and Resident Evil Genius
“The internet doesn't shut down, so you've got to keep feeding the beast and staying on top of it.”
- Read article
- Read article
Read articleCreators on the Rise: Matty Benedetto Makes a Living Making Things No One Needs
“I'm really trying to convince you it's easier to use one of my inventions when in reality you know that it's completely unnecessary.”
Read articleThis Cursed Object Will Let You Floss All Your Teeth At Once
“Every single tooth in one easy swish.”
Read articleYouTuber Who Made Crocs Gloves Gets Hit With a Cease and Desist
“All of my products are made completely out of parody.”
- Read article
- Watch feature
- Read article
The Unreal Genius of Entrepreneur and Inventor Matt Benedetto
“I just kinda love telling people no. I'm an artist, and it's an art...ish.”
- Read article
- Read article
For journalists & editors
There’s a story behind every bad idea.
For interviews, studio visits, or information about an invention, get in touch.