Brand: Layla Sleep
Integration Type: Branded Invention
Overview: Layla Sleep is a direct-to-consumer manufacturer of mattresses and other bedding supplies. They recruited Unnecessary Inventions to develop a brand new invention focused on sleeping within one of their mattresses. The Wake Up Winch took the internet by storm for all those times when your bed is just too comfortable to want to get out of in the morning.
Campaign Date: October 2021
Campaign Objective: Develop a viral invention concept, develop engaging content, & distribute content across all Unnecessary Inventions Channels
Tactics: Leveraged key meme cultural moments to create relatable and sharable content across social media
Results: 90 Million+ Video Views across Unnecessary Invention's Social Media channels as well as numerous social media account reposting the content
Brand: Babe Wine
Integration Type: Multi-Invention Collection
Overview: As the official wine of the NFL, Babe Wine was looking to kick off the 2021 NFL football season in a big way! Unnecessary Inventions developed, designed, and prototyped 5 football inspired inventions for the Wine for All Fans campaigns with a 60 second commercial spot starring Matty as the lead role in the campaign.
Campaign Date: September 2021
Campaign Objective: Develop a full product collection for the launch of the 2021 Football Season & star in a 60 second commercial
Tactics:Identified attributes of different football fans to design attention grabbing products & presented them in high visual
Results: The campaign was named "Ad of the Week" by CampaignLive.com with a reach in the millions of impressions across social media
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Brand: General Mills
Integration Type: Invention Production
Overview:For the launch of General Mills newest snack, Muddy Buddies, they tapped Unnecessary Inventions to develop and mass produce an interactive invention to be included in 1000+ influencer mailers. The Stop Snacking Sweater helped those influencers never eat their snacks in one sitting
Campaign Date: March 2021
Campaign Objective: DeDevelop engaging invention concept that could also be mass produced on a tight timeline
Tactics: Utilized strong imagery within the invention for easy authentic social sharing & capitalized on previous manufacturing connections
Results: 2000 Stop Snacking Sweaters were put into production and sent to influencers resulting in million of earned organic impressions across social media.
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Integration Type: Affiliate Product Placement
Overview:Roborock is a leading manufacturer for home robotic vacuums. For the launch of the newest model the S7, Unnecessary Inventions naturally integrated a 60 second spot within a long form YouTube video showcasing all the new features while also prompting the audience to brainstorm inventions ideas for it in the comments.
Campaign Date: January 2022
Campaign Objective: Drive awareness of Roborock's new robotic vacuum and advanced features introduced in the newest model
Tactics:Authentic product integration and call to action within channel video
Results: Over 310,000+ video views, 1000+ engaged comments, and above average overall watch time across content
Integration Type: 60s Video Integration
Overview: Glowforge is the leading manufacturer of consumer desktop laser cutting machines. Through a long term partnership, Unnecessary Inventions naturally integrated their devices into content across all social media channels including behind the scenes invention builds & additional in depth videos on the advantages of owning a Glowforge.
Campaign Date: March 2020 - OnGoing
Campaign Objective: Drive Sales of the Glowforge Laser Cutter
Tactics:Authentic product integration throughout social media content from reviews, product tutorials, custom projects, and more
Results: $1,385,245 worth of Glowforge product sold using Unnecessary Invention's unique referral code
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Brand: Captain Morgan
Integration Type: Personality Endorsement
Overview: As the official Rum of the NFL, Captain Morgan was looking to make a big splash for their 2022 Super Bowl Ad. They developed the Super Bowl Punch Bowl and tapped into the Unnecessary Inventions brand to endorse the product through 60 second TV Spot, appearance on Jimmy Kimmel Live, Super Bowl appearance, and social integration across all channels.
Campaign Date: February 2022
Campaign Objective: Endorse Captain Morgan Invention
Tactics: Tap into the Unnecessary Inventions brand to elevate the branded invention across TV, social, appearances, and more
Results: Millions of impressions across all channels and stronger emphasis on absurdity of the product with Unnecessary Inventions connection