Unnecessary Inventions is the brainchild of the self taught inventor and evil genius Matty Benedetto. Over the past three years, he has designed and fully prototyped over 350 new inventions that solve problems that don't exist.
Each week from the Unnecessary Design Studio in Burlington Vermont, Matty develops 1-3 brand new fake consumer products using diverse production methods from 3D printing, sewing, mold making, wood working, laser cutting, and whatever else he can get his hands on. His inventions ideas come from all corners of the internet from online memes, pop culture moments, current consumer buying trends as well as from the real world by simply observing how and why people do the things they do.
His audience has grown to over 10 Million followers across his social media channels and submit their inventions ideas for him to build each week. All of his inventions live across the Unnecessary Inventions's social profiles with some posts mimicking real marketing campaigns through his signature product commercial style alongside behind the scenes videos on how the inventions get built and how he might actually use them in his daily life. Similarly he has worked with some of the world's biggest brands, such as Disney, Amazon, General Mills, Captain Morgan, Dunkin', and more, to bring new inventions to life inspired by and incorporating their products for new and engaging social content.
Follow along to see what he will invent next!
